Amazon reports a big jump in its first quarter profit! With more consumers comfortable shopping online, Amazon wins by selling a large variety of products up and down the price spectrum.
Latest Amazon News: Continuing to be remarkable in a recession that is battering other retailers, Amazon.com Inc. reports a 24% jump in its first-quarter profit. According to Amazon its net income increased to $177 million or 41 cents a share, from $143 million, or 34 cents a share, in the year-earlier quarter.
The results indicate shoppers are continuing amid the recession to seek out Amazon’s expanding online goods for their lower prices. In January, Amazon also reported strong results for the fourth quarter, fueled by its aggressive discounting, free shipping offers and growth into new sales categories.
Furthermore in Germany Amazon also took over ebay with a 16,7 million vs. a 16,3 online shoppers indicating a great strategic fit between corporate goals and online shoppers needs. But who are the online shoppers and how do their buying preferences look like? Just have a look on the chart below and you certainly will find yourself along one of the visualized consumer types online as indicated…
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Online-Shops & Number of Visitors (Germany)
Characteristics of online shoppers
Source: Enigma Gfk
